Total AMs
—
RevOps
Control Centre
Home / 01
Deal Desk
Primary North Star
Site Match Rate
0%
% of recommended sites that show up as actually booked. Anchored in IDS, not assumption.
Total Sites Recommended
—
Across all live proposals
Total Sites Sold
—
Confirmed in IDS
Confirmed Sent to Client
—
Secondary North Star
Pending Confirmation
—
Awaiting AE/Alice signal
Total Proposals
—
Live in tracker
AE Self-Export
—
Adoption signal
Concierge Export
—
Phelelani-led
Won
—
Booked from recs
How to read this
- Rule 01AE Export from Optima is a stronger adoption signal than Concierge Export — the AE used the platform directly, not a teammate.
- Rule 02Concierge Export means we did the work; we still need AE confirmation that it was actually used.
- Rule 03Site Match Rate is the percentage of our recommendations that ended up booked in IDS. The truth-test.
- Rule 04Confirmed by AE/Alice means the proposal was genuinely used downstream, not just received and ignored.
| ID | Client | Campaign | AE | Stage | Origin | Status | Sites | Notes |
|---|
Onboarded
—
Never seen platform
—
| Name | Business Unit | Onboarded | Stytch |
|---|
Home / 02
Narrative Saturation
Names
- Timbuk2The company. Corporate trust anchor. Mission, team, culture, hiring, partnerships, funding.
- PikabooThe product. Application layer. Features, client outcomes, demos, case studies.
- FOONAVerification layer. The Trust Pack that makes Pikaboo defensible. Field operations, ground truth, methodology.
- AkiliInternal only. Surface selectively with sophisticated buyers. Never lead public copy with it.
- Lockup"Pikaboo by Timbuk2" for new audiences. Never lead with the product if the audience doesn't know the company.
Voice
- ToneEnterprise-credible with soul. Not corporate-sterile. Not startup-cute. Confident African tech.
- Cadence5–7 posts/week across channels. Tue/Wed/Thu reach peaks. 7–9am SAST.
- PrimaryMatimba personal page. LinkedIn rewards people over pages.
- SecondaryPhelelani personal — Deal Desk intelligence, building-in-public, measurement expertise.
- SupportingTimbuk2 page — corporate proof, reshares, lead-gen assets.
Never say
Pokémon Go · gamification · "the game" · "dataset for Africa" · SaaS · Funa (use FOONA) · Achilles · Timbuktu · timbuk2.ai (as a noun)
Pillars
Physical verification.
FOONA field ops on real streets. Credibility backbone. Team in townships, satellite maps with location pins, walking the route.
The "so what".
How ground truth becomes commercial intelligence. Proposals, measurement, planning. Where Pikaboo outcomes live.
Receipts.
Case studies, results, anonymised AE testimonials, proposal outcomes. Validation before valuation.
Earned thought leadership.
Founder narrative. Industry think pieces. Where you earn the right to be heard.
Megaphone ↗
The LinkedIn post builder. Drafts measured against the Univocality preflight before they ship — five dimensions, B+ minimum, kill-conditions enforced. Built on Replit so it iterates fast; this control center will absorb it once the pattern stabilises.
Tier · External
Host · Replit
Owner · Phelelani
Preflight rubric
- 30 ptsName → referent clarity. All three public names map to exactly one referent.
- 20 ptsScreenshot test. Could a reader screenshot this post alone and understand what Timbuk2 is?
- 20 ptsBanned language. Zero tolerance for Pokémon Go, gamification, domain-as-name, naming Akili publicly.
- 15 ptsProof / defensibility. Anchored in real events, data, methodology — not rhetorical significance alone.
- 15 ptsLinkedIn fit. Correct tier (Matimba primary, Phelelani secondary, Timbuk2 page support).
Verdicts
75+ GO · 55–74 GO with edits · 40–54 HOLD / rewrite · <40 KILL. Kill-conditions trigger HOLD regardless of score.